Friday, August 6, 2010

KANYE WEST NEW "POWER" VIDEO (UNCENSORED)


Here is Kanye West’s video for the first single of his next album, “Power.” Kanye West always puts a lot of thought into his videos and in this one he takes things to another level. What are your thoughts on the imagery in the video?
First Reaction: Where’s the rest of it? Watching Kanye’s video gives you the feeling women must have when dealing with a minute man, well minute and a half man.




Check below for an interview with the director and the uncensored version.






Kanye's POWER uncensored from videotableau on Vimeo.






So what exactly is the piece?




Well, it’s a video portrait of Kanye. It starts with a very tight shot introducing him that’s kind of a reinvention of a neoclassical painting. It pulls back from the shot, without any cuts, and we reveal the video canvas, populated by all these characters who are depicted in various stages of undress and decadence. The iconography comes from Roman iconography, Renaissance iconography, and it connects to the sexuality of the music as well. As we reveal the setting for it, there’s a feeling of a moment of transition for him. A fall from grace, if you will. It visualizes power, and him as the icon as power, and then at the end of the piece it challenges the power that I set up at the beginning. It’s an elliptical piece of storytelling.






You’ve said you’re expecting a bit of controversy from the piece. Are you gearing yourself up to defend it?


Look, I think it’s a very honest piece. It’s definitely larger-than-life and it’s definitely a strong kind of statement, and it ties into his persona and it ties into his reputation and everything else that will be commented on will be commented on through the filter of how people perceive his persona … he’s brash, and uncensored, but it has a self-awareness. And it’s not just constructed. A lot of very popular mainstream artists are products of record companies and marketing companies, and any time anyone can stand outside of that, that’s interesting. He’s one of the few people left that’s making work that he believes in.




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